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About us

the world we
believe in

A world that values connection with oneself, with others and with the planet. A world in which the words “responsibility” and “consistency” are put into action. A world in better harmony, where individual and collective action makes total sense, with a higher, transcendental purpose.

Moving forward together.
Let’s create a meaningful world.

We are defined by our culture and driven by heart. What makes us unique is our way of doing things, our values.

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I have witnessed a dream come true: a meaningful economy, aimed at having a positive impact on people and the planet that is now growing stronger. It is exciting to see that the economy has finally put the spotlight on what really matters.

Luis Berruete
Partner and Co-founder of Creas

team

Luis-Berruete

Luis Berruete

Partner and Co-founder

He has co-founded and managed several family-owned businesses in the real estate sector (Navegando, B+B, Euro Aragón), and has promoted social change for years as founder and director in a number of foundations. An architect from the University of Navarra, he also holds a MDeS from Harvard University and a Master’s Degree in Real Estate Management from the University of Madrid.

To me, a meaningful world is a more human world, more connected with nature, with increased awareness.

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Pedro-Javier-Armentia

Pedro Javier Armentia

Partner and Co-founder

Former general manager of Johnson & Johnson for Spain and Portugal. A consultant and coach with experience in business integration, company turnarounds and CSR programmes. He holds a Bachelor’s Degree in Medicine from the University of Zaragoza, a Master’s Degree in Humanities from UFV, an MBA from IESE and an AMP from Harvard University.

To me, a meaningful world is a world where we can generate opportunities to make a positive contribution from the most genuine part of ourselves.

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Emilio-Ayanz

Emilio Ayanz

Managing Partner

Over 20 years of experience in the M&A sector, investing in and managing technology venture capital funds as well as industrial growth/buy-out funds in Spain (CRB, Minerva Capital, Excel Partners). Expert in the EU H2020 programme. He holds a Bachelor’s Degree in International Business from ICADE (E4) and is also a Certified Financial Analyst (CFA).

To me, a meaningful world is a world where people are again increasingly connected to themselves, to each other and to nature, a world with more conscious decisions led by a will to do more for the common good, a world driven by and from love, and with confidence in believing that all this is necessary and possible.

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Lara-Viada

Lara Viada

Partner

She has operated for more than 10 years in the impact investment sector, mainly in investment funds (OPIC, GBF, Gala Capital), but also in social companies (Grupo Empresarial Sostenible) and as a consultant (UNDP, World Bank). She started her career at L’Oreal and holds a Bachelor’s Degree in Business Administration and a Master’s Degree in International Relations (SAIS, Johns Hopkins).

To me, a meaningful world is a fair world, where everyone has access to equal opportunities. A world driven by responsibility and awareness, attracting people to solidarity towards others and the planet.

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Francisco-Soler

Francisco Soler

Financial and Operations Manager

Former Investment and Business Development Manager at Grupo Mémora. He has worked as a Ph.D. Researcher in Agrifood Economy, and also as a consultant economist in environmental planning at Acciona and EIN.

To me, a meaningful world is a world where social and ecological development is balanced, where companies and financial resources are used as a means for this balance to become increasingly steady.

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Lorenzo-Guerra

Lorenzo Guerra

Investment Director

He previously worked in M&A for KPMG and GBS Finance. He also has extensive experience in Private Banking after his stint at UBS in Geneva, Switzerland. He holds a Bachelor’s Degree in Business Administration and Management from CUNEF.

To me, a meaningful world is … a balanced world, where resources (money, time, work) serve people, where we all take care of each other’s and the planet’s well-being. In a way, being there for everyone else.

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Carmen-Lopez

Carmen López

Associate

She was part of Sherpa Capital’s distressed investment team for four years, and has experience in M&A and Corporate Finance in the financial sector after her stints at EY and PwC. She holds a Bachelor’s Degree in Business Administration and Management from the Autonomous University of Madrid.

To me, a meaningful world is a fair world, where we all think beyond our own interests and lives, where we give the best of ourselves to make others happy.

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We must invest in journeys rather than in moments. Impact investment can help us transition from simple return-oriented investments to long-term, complex return-oriented ones.

Carlos Barrabés
Founder and CEO of Barrabés

We are not alone. We are at the front end of a larger ecosystem. We stand where we stand and we are what we are in part thanks to those who guide and advise us.

ADVISERS

Agustin-Vitorica

Agustín Vitórica

Gawa Capital

CEO and co-founder of Gawa Capital, Spain’s leading Impact Investment firm, specialised in microfinance in emerging and developing countries.

Salvador-Garcia-Atance

Salvador García Atance

Fundación Lealtad

Trade expert for the Spanish government. He founded AB Asesores and was the president of this firm until its merger with Morgan Stanley in 1999, when he was appointed chairman. Since 2001, he has been engaged in philanthropic activities and has chaired Fundación Lealtad, where he certifies NGOs for transparency and good practices.

Borja-Oyarzabal

Borja Oyarzábal

Tresmares Capital

Partner and CEO of Tresmares, an equity and debt funds management company focused on financing small and medium-sized enterprises and M&A in Spain, Lower-End Middle Market, while managing company portfolios, including boards and executive committees.

Carlos-Barrabes

Carlos Barrabés

Grupo Barrabés

CEO and founder of Barrabés. An e-commerce pioneer in the 1990s in Spain, investor and expert in digital innovation and organisational transformation. Selected as Young Global Leader by Davos WEF in 2010.

Ana-Segurado

Ana Segurado

Alantra

Managing Director of Alantra’s Venture Capital department. She led the Teléfonica group’s innovation and technological start-ups area, and was formerly an investment manager at Ibersuizas, currently Portobello Capital.

Teresa-Azcona

Teresa Azcona

Venture Partner

Venture capital expert. She was the CEO of the venture capital fund Going Investment for 12 years. She also worked as manager at the Instituto de Fomento de Aragón, supporting company development.

Estanislao-de-Aranzadi

Estanislao de Aranzadi

Business Angel

Business Angel, as well as financial and strategic adviser. He was general manager and global manager for Retail and Consumer Products at Santander Global Banking & Markets, where he worked for 18 years.

Catalina-Parra

Catalina Parra

Independent consultant and Business Angel

Chairwoman and founder of Fundación Hazloposible. Expert in philanthropic advice, strategy, management, new technologies and human communication. CSR lecturer at Instituto Europeo de Diseño.

Sergio-Sanz

Sergio Sanz

Co-founder and Collaborator

A nature enthusiast who loves sports and human beings. My career started in the corporate world, then we founded Creas, and in recent years, I have worked as a consultant, helping major organisations and their employees connect with their purpose. I believe in a world where companies are meant to tackle the enormous challenges that lie ahead.

MJ Blanco y Negro

Maria José Sanchez Yago

Consultant

Co-Founder of CREATIA HUMAN, a consulting firm specialized in assisting companies to genuinely align their purpose and corporate values. María José has spent twenty years helping create cultures where teams learn, are flexible, committed, capable of taking on challenges, and put people at the center, thus creating an improved society in a sustainable and authentic way.

KEY INVESTORS AND ASSOCIATIONS